"
That’s a trend we previously described as “unbundled production.” More deals are unfolding as companies move to disaggregate and make money from corporate value chains.
Business leaders should be alert to opportunities for transforming product offerings into services, because their competitors will undoubtedly be exploring these avenues.
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7. Imagining anything as a service
AUGUST 2010 • Jacques Bughin, Michael Chui, and James Manyika
Source: McKinsey Global Institute
